엔비디아·OpenAI, 이제 티셔츠와 모자도 팔아요

Do you wear clothes with a company logo on them? Many people do. Now, big tech companies are doing something new and interesting.

Nvidia, OpenAI, and Anthropic all sell clothing now. These are companies that make computer software and artificial intelligence tools. But now they also make t-shirts, hats, and other fashion items. The clothes have their company names and logos on them.

Why are tech companies selling clothes? There are many reasons. First, their fans want to show they like these companies. When you wear a shirt with a logo, other people know what you love. It is like a small advertisement.

Second, selling clothes makes money. Fashion items can be cheaper to make than software. So tech companies can earn more profit from a t-shirt than from some computer programs.

Third, it makes the brand stronger. When you see a logo many times—on computers, on shirts, on hats—you remember it better. The company becomes part of your life.

But is it a good idea? Some people think yes. They like having clothes from companies they admire. Other people think it is strange. Why would you buy a shirt from a software company? That is not what they do best.

The clothing is often limited edition. This means the company only makes a small number. So fans feel special when they buy it. It becomes rare and valuable.

What do you think? Would you buy a t-shirt from your favourite tech company? Or do you think companies should stick to what they do best?

Inspired by reporting from BBC News.