Ice cream shops add protein powder and pickled garlic to win customers

Did you know that ice cream is not always sweet and cold? Today, ice cream makers make very unusual flavours. Some flavours are strange. Some are surprising. But all of them try to do one thing: make people want to buy ice cream.

Why do ice cream shops try so many new flavours? The answer is simple. Many ice cream shops compete for customers. When two shops sell the same old flavour, customers pick the cheaper one. So shops must be creative. They want customers to choose them—not the shop next door.

Protein powder is one new idea. Many people want more protein in their food. So some ice cream shops add protein powder to ice cream. This makes the ice cream more interesting and healthier. Another shop might use pickled garlic. Yes, really! Garlic ice cream sounds strange. But some people love it. The salt and sour taste is very different from normal ice cream. This makes people talk about it. They tell their friends. Their friends want to try it too.

Not all new flavours work. Some are too strange. Customers do not buy them. But shops do not worry. They try again with a different flavour next week. This is how ice cream shops stay busy and interesting.

The real trick is this: new flavours must be special, but not too strange. If the flavour is too weird, people will not eat it. If the flavour is too normal, people will not remember it. Good ice cream shops find the perfect balance.

Have you ever tried an unusual ice cream flavour? What was it? Would you try garlic ice cream or protein ice cream? Tell a friend about your favourite strange flavour.

Inspired by reporting from BBC News.